October 12, 2011

Acculturation and Consumption............

People of Afro-Caribbean descent in the Greater Toronto Area (GTA) are willing to substitute other closely related varieties for their ethnic vegetables when they are scarce. Their acculturation level also indicates that these Canadians assimilate and accept the values of other ethnic groups while they retain their own identity. As consumption of ethnocultural vegetables is part of their identity, among GTA Afro-Caribbean Canadians there is a very large unmet demand for ethnocultural vegetables, which is likely to be true throughout the country.


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